Clients:
ICI clients include a majority of the top oncology pharmaceutical and biotechnology companies in the United States. Given the competition within the pharmaceutical industry, ICI feels it is very important to keep clients' identity secure. All projects and client company names are kept strictly confidential.
Direct sponsors include:
- Executives
- Marketing brand managers
- Market researchers
- Wall Street analysts
Client satisfaction:
"There are times when it is absolutely critical to hear what your customers are thinking. ICI allows me to hear from my key customers quickly. The value comes not just from the timeliness of the information, but also from the incredibly deep understanding that ICI brings in formulating the questions and interpreting the responses / results. This results in deep, fast insights, which yields a competitive advantage."
Senior Director, Marketing
"ICI has the ability to pull together a targeted, online survey with participation from the busiest oncology practices. They can leverage the large practice database to access different slices of the audience in ways that are very illuminating. We rely on ICI for our most important tracking surveys and we also find the quarterly OncoReports provide the best longitudinal analyses for trends in penetration and market share in the business. The staff is very knowledgeable and because they have all worked on the customer side, they understand our communication needs and often make suggestions that add value to the process."
VP, Marketing
"ICI's talented pool of specialists is a critical partner in helping us understand the oncology landscape. They have helped us understand overall market trends with speed and accuracy like no other consultants. They have also given us timely and insightful business development opportunity analyses that go beyond what some larger (but less knowledgeable about the oncology marketplace) consultants have delivered."
Director, Oncology New Products Marketing
